Evaluation and Analysis of Green Supply Chain Management in New Energy Vehicle Enterprises Based on the Analytic Hierarchy Process

Abstract

Against the backdrop of accelerating green development principles, domestic automotive manufacturers continue to confront systemic challenges such as underdeveloped environmental awareness, inefficient resource utilization, and significant pollution from logistics activities. Focusing on these industry-wide pain points, this research adopts Company B as a representative case to investigate pathways for sustainable transformation. By integrating the Analytic Hierarchy Process (AHP) with expert scoring methodology, the study systematically diagnoses key environmental bottlenecks within the supply chain and establishes a clear priority sequence for corrective actions. Based on the analytical results, targeted optimization strategies are proposed, including the introduction of IoT-based real-time energy monitoring systems, the establishment of reusable packaging cycles to reduce logistics waste, and the implementation of a green performance rating mechanism for suppliers to promote coordinated eco-friendly governance across the entire chain. The findings provide actionable guidance for Company B and other industry players to enhance green supply chain management, while contributing meaningful insights to the broader pursuit of ecological and sustainable development in the industrial sector.